5 items tagged "2021"

  • 11 BI tools to consider in 2021

    11 BI tools to consider in 2021

    With more and more data at our fingertips, it’s getting harder to focus on the information relevant to our problems and present it in an actionable way. That’s what business intelligence is all about.

    BI tools make it simpler to corral the right data and visualize it in ways that enable us to understand what it means. But how simple that process gets, and how you can visualize the data depends on the tool: picking the right one for your needs becomes important.

    Here we round up of a dozen popular, highly regarded BI tools to help you uncover what your organization’s data can tell you about your business.

    Top 11 business intelligence tools

    • Board
    • Domo
    • Dundas BI
    • Microsoft Power BI
    • MicroStrategy
    • Oracle Analytics Cloud
    • Qlik
    • SAS
    • Sisense
    • Tableau
    • Tibco

    Board

    Board International combines three tools in one: BI, predictive analytics and performance management. While it aims to offer something for everyone, it predominately focuses on finance-oriented BI. It has modules for finance (planning, consolidation), HR (skills mapping, workforce planning), marketing (social media analysis, loyalty and retention monitoring), supply chain (delivery optimization, supplier management), sales (cross-selling and up-selling analysis) and IT (KPIs, service levels). The company is Swiss, but the software is available in English, Spanish, Chinese, Japanese, French, German and Italian. The latest version of its platform has replaced its multidimensional online analytical processing (MOLAP) approach with an in-memory calculation engine.

    • Target audience: The whole enterprise but usually enters via the finance department
    • Notable features: Language support
    • Pricing: License fee per user varies according to role

    Domo

    Domo is a cloud-based platform focused on business-user-deployed dashboards and ease-of-use. It offers business intelligence tools tailored to various industries (such as financial services, health care, manufacturing and education) and roles (including CEOs, sales, BI professionals and IT workers). CIOs might start by checking out how it handles data from AWS, Jira, GitHub, or New Relic before looking at how over 500 other integrations can help the rest of the enterprise.

    • Target audience: CEOs, sales and marketing, BI professionals
    • Notable features: Robust mobile interface
    • Pricing: On request

    Dundas BI

    Dundas BI from Dundas Data Visualization is used predominantly for creating dashboards and scorecards, the company’s historic strengths, but it can also perform standard and ad-hoc reporting. Analysis and visualization are performed through a web interface that can adapt to users’ skills: Power users and standard users see different features. The latest version has a new in-memory engine, a new natural language query capability, and adds point-and-click trend analysis, support for Linux, and an application development environment for customized analytic applications. Dundas BI has been tailored for 19 industries, including clean tech, mining and construction, in addition to the usual suspects such as banking and healthcare. It sells to large enterprises but specializes in embedded BI.

    • Target audience: C-suite, HR, finance, sales, marketing, customer service
    • Notable features: Flexible, HTML5 interface that adapts to any device
    • Pricing: Based on concurrent users, not named users, with no tie to number of servers or cores

    Microsoft Power BI

    With the Power BI Desktop app for Windows, users can analyze and visualize data from local or cloud sources, publishing their reports to the Power BI platform. It offers data preparation, visual-based discovery, interactive dashboards, and augmented analytics. The free Power BI Desktop version suits isolated users; the Pro version makes collaborative analysis easier, for a monthly fee, leveraging Microsoft Teams, Office365 and SharePoint to control access to raw data and published reports. For enterprises that want to go all-in, the Premium tier makes self-service data prep possible with prebuilt connectors to corporate data held in Microsoft Dynamics 365, Azure SQL Data Warehouse, or third-party sources such as Salesforce.

     
    • Target audience: Microsoft shops
    • Notable features: Mobile app allows touch-screen annotation of reports
    • Pricing: Desktop: free; Pro: $9.99 per user, per month; Premium: $4,995 per dedicated cloud compute and storage resource

    MicroStrategy

    MicroStrategy targets the enterprise BI market in a broad range of industries with cloud, on-premises and hybrid deployment options. It features a drag-and-drop interface to help users create customized data visualizations and build personalized, real-time dashboards. MicroStrategy touts federated analytics that allow customers to leverage existing investments in data sources such as Tableau, Qlik and Power BI, and blend the data to build reports and insights. It also features enterprise semantics graph, which indexes data assets to enrich data silos with location intelligence and real-time telemetry. MicroStrategy offers a free, 30-day full platform trial.

    • Target audience: The whole enterprise
    • Notable features: Digital credentials allow you to replace physical ID cards, passwords and tokens in favor of mobile role-based identity badges tied to smartphones
    • Pricing: By request

    Oracle Analytics Cloud

    Oracle has spent the past several years bulking out its Oracle Analytics Cloud offering, launched in 2014 as an outgrowth of its flagship Business Intelligence Enterprise Edition suite. In 2020, it added a Cloud HCM offering to provide self-service workforce analytics to HR executives, analysts and line-of-business leaders. Oracle has focused on making its cloud offering intuitive and user-friendly, with powerful reporting and machine learning features. Key features include data preparation, data connectors, visualizations, predictive analytics, a native mobile app, and support for embedded analytics.

    • Target audience: Users in midsize to large enterprises
    • Notable features: Conversational analytics support natural language queries; can automatically generate natural language explanations to explain visualizations and trends
    • Pricing: Enterprise: $80 per user, per month, or $2.1506 Oracle compute unit (OCPU) per hour; Professional: $16 per user, per month, or $1.0753 OCPU per hour; Professional – Bring Your Own License (BYOL): $0.3226 OCPU per hour; Enterprise – BYOL: $0.3226 OCPU per hour

    Qlik Sense

    Qlik’s goal is to give anyone in the enterprise access to all its data — subject, of course, to corporate data governance policies. All that data should be enough to bog down most database engines, but Qlik says its Associative Engine can associate every piece of data with every other piece to make it easier to search for connections. The Associative Engine now has AI and machine learning capabilities that offer context-aware insight suggestions thanks to the Qlik cognitive engine. Qlik Sense, the self-service tool to access that analytical capability, comes in cloud and on-premises versions.

    • Target audience: The whole enterprise
    • Notable features: Associative Engine can analyze all your data, on the fly
    • Pricing: Limited versions: free; Qlik Sense Business: $30 per user, per month; Qlik Sense Enterprise SaaS: Analyzer: $40 per month; Professional: $70 per month; Analyzer Capacity Packs, $100 per month

    SAS Visual Analytics

    SAS’s take on BI is its Visual Analytics tool, offered via its cloud and microservices-based SAS Viya platform. It aims to automatically highlight key relationships in data: The latest version adds automated suggestions for relevant factors, along with insights expressed via visualizations and natural language. Other features include sentiment analysis for extracting data from social media and other texts, automatic generation of charts, mapping, and self-service data preparation. Deployment can be on premises, in public or private clouds, or on the Cloud Foundry platform as a service.

    • Target audience: Users across large enterprises
    • Notable features: Automated analysis functions
    • Pricing: On request

    Sisense

    Sisense’s BI software stack covers everything from the database through ETL and analytics to visualization, and it claims its In-Chip database engine is faster even than in-memory databases. It is best known for embedded BI uses. The latest version adds new machine learning capabilities. Sisense is available on premises or in the cloud. There are solutions for finance, marketing, sales, HR and IT, as well as customer service and operations and logistics departments. Sisense also makes it possible to offer the analytics tools to users outside the enterprise by embedding them in web applications. Sisense acquired Periscope Data in September 2019 and is in the process of integrating advanced analytics capabilities gained through the acquisition.

    • Target audience: Typically SMEs
    • Notable features: Fully web-based client, including for data prep
    • Pricing: On demand, based on an annual fee for software and service

    Tableau

    With Tableau, Tableau Software is covering all the bases: You can run its software on premises, choose a public cloud, or opt to have it fully hosted by Tableau. It offers tailored versions for over a dozen industries, including banking, healthcare and manufacturing, with support for financial, HR, IT, marketing and sales departments, although that’s almost par for the course these days. Tableau’s capabilities include mapping and analysis of surveys and time series data. Its latest trick is drawing on the artificial intelligence techniques of natural language processing to allow users to describe what they want to see, rather than clicking and dragging to create formulaic queries.

    • Target audience: Midsize and larger enterprises
    • Notable features: Tableau draws on natural language processing to enable users to say what they want to see
    • Pricing: Each deployment needs at least one Tableau Creator ($70 per month); for Tableau Server (on-premises or public cloud), others can be Viewers ($12 per month, minimum 100) or Explorers ($35 per month, minimum 5); alternately, with Tableau Online (fully hosted by Tableau), others can be Viewers ($15 per month, minimum 100) or Explorers ($42 per month, minimum 5)

    Tibco

    Tibco Spotfire is a self-service, AI-powered data visualization platform for dashboards, interactive visualization, data preparation, and workflow. The platform offers machine learning-based data preparation capability to support building complex data models. It is deployed across many verticals, including financial services, energy, manufacturing, consumer packaged goods, government, travel and logistics, healthcare, and life sciences. The latest version adds support for Python.

    • Target audience: Analysts and citizen data scientists
    • Notable features: The ability to use data science techniques, geo-analytics, and real-time streaming data using natural language query and natural language generation
    • Pricing: Pricing for Tibco Spotfire Platform (on your servers) and Tibco Cloud Spotfire Enterprise (private service) is available on request; Spotfire for Amazon Web Services starts at $0.99 per hour; Tibco Cloud Spotfire is $125 per month or $1,250 per year for analyst seats, $65 per month or $650 per year for business author seats, $25 per month or $250 per year for consumer seats, and $25 per month or $250 per year for 25GB of library storage

    Authors: Peter Sayer & Thor Olavsrud

    Source: CIO

  • 5 Tips to maintain your business amid the challenges of 2021

    5 Tips to maintain your business amid the challenges of 2021

    The pandemic and everything related to it caught many business owners by surprise and, even worse, caused some businesses to fold

    The pandemic and everything related to it caught many business owners by surprise and, even worse, caused some businesses to fold. Yelp reported that permanent business closures have reached 97,966, representing 60% of closed businesses that won’t be reopening. Imagine investing so much into an entity, and because of some virus, things start to slow down, till they eventually go under.

    It’s the new year, and nobody knows what it holds. But as a business owner, you have to plan and fortify your business against such problems.

    Every day, innovations are created which simplify the buying process for your customers. If your business isn’t doing anything new and making life easier for your customers, you may risk losing your customers to people who will. Steve Jobs said, “Innovation distinguishes between a leader and a follower”. Meaning, if you want to become a leader in your industry or niche, you have to innovate. This cuts across marketing, product delivery, customer retention, etc.

    2021 is a different year and would most likely have new challenges, so here are five survival tips for your business.

    1. Stay on your customers’ minds

    Marketing is very crucial for any business. Businesses that survived through 2020 were the ones that remained in their customers’ minds. If there are still lockdowns in 2021, that may cause your business not to operate normally, resulting in lower revenues. However, you shouldn't stop marketing but instead, reduce your marketing budget.

    Marketing is how you understand your customers’ needs, educate them, attract new ones, and get them to keep doing business with you. All marketing strategies may not lead to outright sales, but sales will happen eventually if you’re consistent enough. 

    Your social media platforms should be your best friends in the coming years. Studies show that “nearly 50% of the world's population uses social media”. That's over 3 billion users worldwide.

    Part of staying on your customers’ minds is being around where they can see you, and social media marketing is a marketing strategy that gives you that leverage. Whether you choose to use influencers or paid social, you have to put in the effort to remain in your customers’ minds. 

    2. Get the best hands for the job

    Great employees mean great business. If you want to give your business that competitive advantage, then you need to get the best hands for the job. You won’t give your customers the best if you don’t have the best staff.

    It goes beyond hiring the right people but also training and keeping your employees happy. This cuts across being understanding, ensuring that you create a healthy work environment, and giving them a purpose that contributes to their job fulfillment. 

    How do you create that positive work environment? Everyone likes to feel heard. So, it’s your job as the business owner to create an environment that allows everyone to share their opinions and ideas about certain things. This can happen at weekly meetings. Implementing this can significantly increase their productivity, which in turn helps your business.

    3. Asset protection

    As a business owner, many things can harm your assets, which can cause you to lose money.  It won’t be nice losing your business assets in a legal case.  Many entrepreneurs overlook this part, but it is crucial to secure your assets even if things don’t go your way after a legal case.

    Nobody starts a business and considers the possibilities of entering a court case; this is why many people get into trouble. 78% of lawsuit defendants in the US never thought it would happen to them. Sony lost 200 million in assets, which could have been avoided if they protected their assets. Interestingly, you can still get your assets protected online and offline no matter your enterprise’s size.

    4. Financing and budgeting

    Your planning should also touch on finances because every business needs money to facilitate certain areas of business. Budgeting is like a roadmap for your business; you put your business at risk when you don’t have a budget.

    Riley Panko, in a report on budgeting, said, “Businesses of all sizes should create a budget if they don’t want to risk the financial health of their organization.” She said, “Businesses may create more challenges for themselves by skipping a budget. This is because budgeting helps small businesses focus.”

    Budgeting decides whether your marketing, asset acquisition, employee remuneration, and other parts of your business can go smoothly. You should anticipate all your long and short term financial needs. This may require hiring an accountant who will keep records of all the money going in and out of business. 

    5. Be ready to adapt to anything

    How adaptable are you? Patrick J. Rottinghaus defines adaptability as “The capacity to cope with and capitalize on change, and the ability to recover when unforeseen events alter life plans.”

    No one saw 2020 coming, but it came, and it was like everyone had to “adapt or die.” The usual nature of work we were all used to halted for apparent reasons. Everyone had to adapt to zoom meetings, online education, and social distancing. This alone affected many brick and mortar businesses whose primary service delivery was in-person.

    2021 is uncertain, but what is absolute should be your ability to adapt to anything. Whether it’s in your service/product delivery, marketing, or engaging with your customers, you have to be ready to dance to the tune of whatever the market throws at you and attack it creatively. 

    Author: James Jorner

    Source: Entrepreneur

  • 7 trends that will emerge in the 2021 big data industry

    7 trends that will emerge in the 2021 big data industry

    “The best-laid plans of mice and men often go amiss”– a saying by poet Robert Burns.

    In January 2020, most businesses laid out ambitious plans, covering a complete roadmap to steer organizations through the months to follow. But to our dismay, COVID-19 impacted the world in ways we could never imagine, proclaiming pointless many of these best-laid plans.

    And to avert the crisis, organizations had to become more adaptable seemingly overnight.

    As the pandemic continues to disrupt lives, markets, and societies at large, organizations are seeking mindful ways to pivot and weather all types of disruptions.

    Big data trends in 2021

    Big data has been and will continue to be a crucial resource for both private and public enterprises.

    A report by Statista estimated the global big data market to reach USD 103 billion by 2027.

    Despite the benefits big data promised over these past years, it is only now that those promises are coming to fruition. Here are seven top big data trends organizations will need to watch to better reinforce and secure disrupted businesses. Have a look at the summary of those trends:

    1. Cloud automation

    Capturing big data is easy. What’s difficult is to corral, tag, govern, and utilize it.

    NetApp, a hybrid cloud provider, sees cloud automation as a practice that enables IT, developers, and teams to develop, modify, and disassemble resources automatically on the cloud.

    Cloud computing provides services whenever it is required. Yet, you need support to utilize these resources to further test, identify, and take them down when the requirement is no longer needed. Completing the process requires a lot of manual effort and is time-consuming. This is when cloud automation intervenes.

    Cloud automation mitigates the burden of cloud systems – public and private.

    Artificial intelligence (AI), machine learning, and artificial intelligence for IT operations (AIOps) also help cloud automation to review swaths of data, spot trends, and analyze results.

    Cloud automation, along with AI, is revolutionizing the future of work by offering:

    • Security
    • Centralized governance
    • Lower total cost of ownership (TCO)
    • Scalability
    • Continued innovation with the latest version of cloud platform

    2. Hybrid cloud

    Hybrid cloud is paramount to improve business continuity.

    Most organizations are skeptical about sharing data on the cloud for multiple reasons: poor latency, security, privacy, and much alike. But with the hybrid cloud, components and applications from multiple cloud services can easily interoperate across boundaries and architectures. For instance, cloud vs on-premises and traditional integration vs modern digital integration. The present big data industry is converging around hybrid clouds. Therefore, making it an intermediate point for enterprise data to have a structured deployment in public clouds.

    One of the major benefits hybrid cloud offers is agility. The ability to adapt quickly is the key to success for current businesses. Your organization might need to facilitate both private and public clouds with on-premise resources to become agile.

    Hybrid clouds can:

    • Build efficient infrastructure
    • Optimize performance
    • Improve security
    • Strengthen regulatory compliance system

    3. Hyperautomation

    Listed as one of Gartner’s Top 10 Strategic Technology Trends for 2020, the term ‘hyperautomation’ will continue to be significant in 2021.

    “Hyperautomation is irreversible and inevitable. Everything that can and should be automated will be automated,” says Brian Burke, Research Vice President, Gartner.

    Automation, when combined with technologies such as AI, machine learning, and intelligent business processes, achieves a new level of digital transformation. Moreover, it helps businesses automate countless IT and decision-making processes.

    The core components of hyperautomation are:

    RPA is also referred to as the foundation stone of hyperautomation, and the technology is anticipated to grow to USD 25.56 billion by 2027, according to Grand View Research.

    With remote work on the rise, organizations have been pushed to the brink to adopt a digital-first approach. This instilled fear among employees since it started impacting the way they work, leading to a spike in security concerns:

    Further use of hyperautomation can easily resolve 80% of threats even before any user can report them, says Security Boulevard.

    4. Actionable data

    There is no reward for an organization owning large amounts of data that are not useful. You need to transform raw data into actionable insight to help businesses make informed decisions. This can be possible through ‘actionable data.’

    “What big data represents is an opportunity; an opportunity for actionable insight, an opportunity to create value, an opportunity to effect relevant and profitable organizational change. The opportunity lies in which information is integrated, how it is visualized and where actionable insight is extracted.” – CIS Wired

    The need to glean accurate data and information that further establishes relevant insights for decision-makers is critical for business impact.

    Big data will continue its rise in 2021. This might be the first year where we will experience the potential of actionable data.

    5. Immersive experience

    The immersive web is already undergoing a sudden change we believe will shape 2021.

    “Everything that is on a smartphone will soon be possible in XR, and in addition, a range of new applications will be invented that are only possible using VR/AR,” says Ferhan Ozkan, co-founder of VR First and XR Bootcamp.

    The future of the immersive web is set to take flight by virtual reality (VR) and augmented reality (AR), also called immersive experience.

    In 2020, we experienced a year with a drastic impact on digital entertainment, on apps like Discord, TikTok, and Roblox. Despite being early iterations of immersive web, this trend will be further driven by Gen Z.

    Lockdown measures implemented in 2020 have accentuated this drastic shift, more so bringing forth an opportunity for businesses to take charge of the interests of society.

    6. Data marketplace and exchanges

    By 2022, most of the online marketplace will attract nearly 35 percent of large organizations to stay connected by making them become sellers or buyers of data, predicts Gartner. Top companies like Acxiom, White Pages, and ZoomInfo were already selling data for decades. But with emerging data exchanges, you can easily find platforms to integrate data offerings even from a third-party, e.g. SingularityNET.

    This trend will definitely accelerate the rise of technologies like data science, machine learning, deep learning, and the cloud.

    7. Edge computing

    Edge computing will go mainstream in 2021, predict Gartner and Forrester.

    “Edge computing is entering the mainstream as organizations look to extend cloud to on-premises and to take advantage of IoT and transformational digital business applications. I&O leaders must incorporate edge computing into their cloud computing plans as a foundation for new application types over the long term.” – Gartner 2021 Strategic Roadmap for Edge Computing

    Many organizations are pushing toward implementing edge computing, to gain benefits like greater reliability, increased scalability, improved performance, and better regulatory compliance options.

    The continued rise in utilizing data by technologies like VR, AR, and 5G networks will further drive the growing demand for edge computing.

    With organizations switching to remote work globally, many have shifted from traditional servers to cloud computing services to boost security, while some have started turning to edge computing to reduce latency, increase internet speed, and boost network performance.

    Stay certified and get ready for the big data change in 2021!

    Source: Dasca

  • Key competitive intelligence actions to take in 2021 according to experts

    Key competitive intelligence actions to take in 2021 according to experts

    As we head into the New Year, many of us are deep in planning, strategy brainstorm sessions, and goal-setting. For competitive intelligence (CI) practitioners, there are many elements to building your annual plan. CI pros have their own roles and KPIs to think about, but the impact of their work felt across the entire organization. 

    The Crayon team connected with many CI practitioners to gain insight into plans for the New Year. Some of these experts are sales leaders, some are product marketers, and some are competitive intelligence analysts. While all of these priorities and goals center around competitive intelligence, every expert we spoke to had a different action plan and goal in mind for how they wanted to focus their priorities in 2021. Some want to help specific teams do their jobs better with the help of competitive intel, while others want to hone in on specific skills. Let’s look at what these competitive intelligence practitioners are going to be focused on in 2021. 

    Incorporate competitive intelligence early on in the sales cycle

    Competitive intelligence data can make or break a competitive deal. When your sales team has the right information in front of them at the right stage of the sales process, they have a better chance of winning a competitive deal. Ultimately, you want to increase competitive win rate, which can be achieved by improving how CI is leveraged throughout the sales cycle. 

    “I’d say for our team, it’s to improve our ability to track competition throughout the sales cycle and leverage our data to be more strategic in how we focus our CI efforts (versus creating positioning or collateral as sales reps request it). This will ultimately allow us to improve win rates and increase market share.” - Christine Friscic, Senior Product Marketing Manager, Gainsight 

    Build a stronger partnership with customer success

    Competitive Intelligence can’t be done in a vacuum. Your action items, as well as your desired outcomes, are all related to the overall success of your business. That means you often need to work very closely with other teams to work toward one common goal. 

    Take a look at how Alex McDonnell at InVision is tackling customer churn:

    “It's all about partnering with our Customer Success team to improve our understanding of customer health. That will allow us to prioritize accounts where we face risk and intervene earlier."Alex McDonnell, Senior Product Marketing Manager, Market Intelligence, InVision 

    Become a better storyteller

    When you work at a very technical company, it might fall under your responsibility to turn the technical language into language that can be used to attract your customers. Working on this translation can be great for your team to better position your product and better tell your product story to bring in more business. 

    “Translate technical differentiators into value propositions / use cases and drive the behavior to be better storytellers.” - Kimberly Bauer, Senior Competitive Intelligence Analyst, VMware Carbon Black

    Apply competitive intelligence to more initiatives 

    You can apply competitive intelligence to many activities and initiatives across your organization. You can support sales with sales enablement materials, apply CI to your go-to-market strategy, and more. As the CI expert at your company, you might find yourself doing a little bit of everything in the New Year. 

    “I’m focused on creating more enablement content; establish a more regular communications cadence around CI and about applying CI to our GTM activities.” - Matt Powell, Product Marketing Manager, Docebo 

    Elevate competitive intelligence across the whole organization 

    If you’ve been conducting competitive intelligence as a manual and fractured process over the years, the New Year might signal it’s time to elevate your strategy. Combining existing methods of tracking your competition and centralizing everything, ideally within a competitive intelligence platform, can give your organization a fresh start for CI. 

    “In the next two quarters, our primary focus is taking our competitive strategy to the next level. We have too many competitors, and too few people to manage the workload. We have many eyes on us, and the pressure to meet our internal stakeholder expectations have grown large as we continue to grow. That requires us mining our existing ecosystem of disparate sources (eg Confluence Wiki, Google Drive, Email, Slack) for competitive insights, centralizing our competitive content into Crayon (eg battlecards, playbooks, talk tracks), and sunsetting the archaic means of disseminating competitive intel to the field (it's fractured). Phase 1... stabilizing our broken processes and tooling, and building it around Crayon.” - Adam Crown, Customer Identity and Access Management (CIAM) Researcher, Okta, Inc

    Build a competitive strategy to drive actionable outcomes in the market 

    "Given the market dynamics in the region, I would aim to focus on two sectors, 1) Exhibitions & 2) Start-Ups. Utilizing my MI/CI skills and experience to navigate the gaps in terms of building competitive strategy and enabling teams with actionable insights. I believe these two sectors will drive business & tourism impact within the region in the next couple of years.  From  a personal agenda, I also have plans to enhance my skills & get certified further in CI, including Product Marketing space." - Sunanda Thumati, Strategist at Think Curate Intelligence

    Centralize and communicate competitive intelligence data 

    Ensuring that everyone in your organization has access to your competitive intelligence information is critical to success. As we’ve mentioned, CI touches the entire organization, so you want to make sure your findings are in one centralized location and benefiting everyone across your organization. 

    “As we look towards 2021, Amplicare wants to ensure it remains a viable option for community pharmacies. One of our main goals for next year will be to organize our internal resources by implementing standard documentation of all the intelligence gathered. These documents are living, of course, constantly changing with new information. From there, it’s important to package the intelligence for the appropriate audience: The C-suite for making key strategic decisions, the product team’s roadmap, the marketing team for content creation and targeting, and the sales team’s need to infuse timely, byte size information into their conversations.” - Marvin Guardado, Strategic Partnerships, Amplicare 

    Setting goals for any initiative is the key to success, especially when it comes to competitive intelligence. No matter what your goal is for 2021, with the right competitive intelligence strategy in place you’ll be better prepared to beat the competition in the New Year.

    Author: Emily Dumas

    Source: Crayon

  • Vijf manieren waarop business intelligence verandert in 2021

    Vijf manieren waarop business intelligence verandert in 2021

    Elke beslissing die in een bedrijf wordt genomen, moet bijdragen aan een positieve uitkomst. Er is geen ruimte meer voor verzet, afwachten, of beslissingen op gevoel. Bedrijven moeten zich aanpassen en snel reageren. Dit vraagt om datagedreven beslissingen en gemakkelijke inzichten uit data. Yann Toutant, country manager Benelux bij Toucan Toco, specialist in data storytelling, ziet vijf manieren waarop business intelligence verandert zodat iedereen in een organisatie in staat gesteld wordt om datagedreven beslissingen te nemen. 

    1. Dagelijkse KPI-inzichten, op elk device

    Bedrijven zijn eraan gewend om KPI's op kwartaalbasis te analyseren. Door de uitdagingen die het afgelopen jaar ontstonden, bleek dit echter niet voldoende: organisaties hebben nu behoefte aan wekelijkse, of zelfs dagelijkse analyses en communicatie voor broodnodige inzichten en bijsturing. Dit betekent een hogere productiesnelheid van rapportages. Niet alle organisaties zijn hier al op voorbereid. Zeker wanneer rapportages nog worden opgemaakt in Excel en via PowerPoint of mail worden gedeeld, ontstaat vertraging. Dit onderstreept de behoefte aan business intelligence-tools, waarin inzichten bovendien real time beschikbaar moeten zijn, op alle devices.

    2. Snackable data

    IT-afdelingen, BI-tools en data experts maken de in een organisatie aanwezige data beschikbaar voor de rest van de organisatie. Deze data worden als een gigantisch all-you-can-eat-buffet gepresenteerd, met een overvloed aan opties. Door de enorme keuze verliezen de eindgebruikers van die data echter het overzicht. Ze verdrinken in data en, naarmate de complexiteit ervan toeneemt, worstelen om prioriteiten te stellen en actie te ondernemen. Wat zij eigenlijk willen, is een snack in plaats van een buffet: een op hun behoefte afgestemde portie op een door hen zelf te bepalen moment. 
    Hierin is context cruciaal. Door alleen de belangrijkste informatie beschikbaar te maken en deze in de juiste context te visualiseren, kan iedereen in één oogopslag zien wat de prestaties zijn. 

    3. Één scherm, één inzicht

    In het dagelijks leven zijn mensen gewend aan het gebruik van apps zoals Uber en Spotify. Deze zijn zo intuïtief vormgegeven dat gebruikers niet getraind hoeven te worden in de werking ervan. In het bedrijfsleven worden echter nog gigantische rapporten en enorme Excel-bestanden gebruikt die een groot zoekplaatje vormen. Deze manier van datapresentatie leidt niet tot (snelle) inzichten. Een effectieve datapresentatie moet dus net zo intuïtief zijn als de apps die we dagelijks gebruiken. Een duidelijke regel daarbij is ‘één scherm, één inzicht’.

    4. Focus op datacommunicatie

    Ondanks moderne analyse- en business intelligence-platforms zijn inzichten uit data niet gecontextualiseerd, gemakkelijk te consumeren of bruikbaar voor de meerderheid van de zakelijke gebruikers. Dit komt doordat business intelligence tools zijn gebouwd voor data exploratie, niet voor datacommunicatie. Datacommunicatie is de laatste stap in de data-uitdaging van organisaties. Het doel is om eindgebruikers te voorzien van één specifiek inzicht, waarbij eenvoud het sleutelwoord is. Data storytelling maakt dit mogelijk door context toe te voegen aan datavisualisatie, zodat inzichten uit data gemakkelijk en organisatiebreed beschikbaar worden. 
    De bedrijven die erin slagen inzichten uit data op zo’n manier te communiceren naar de eindgebruikers dat zij tot handelen worden aangezet, hebben meer kans succesvol te zijn.

    5. Afname van dashboard-gebruik

    Het gebruik van dashboards en rapporten gericht op visuele verkenning nam meer dan 20 jaar toe, maar neemt de laatste tijd juist af. Dashboards zijn complex en niet gemaakt voor gebruikers die geen analist zijn. Er is behoefte aan een duidelijkere vorm van communicatie, waarin de focus verschuift van data-analisten naar de eindgebruikers van data. Dashboards worden daarom vervangen door meer geautomatiseerde en consumentgerichte ervaringen in de vorm van dynamische dataverhalen. Deze plaatsen data in context om zo te zorgen voor inzichten en analyse bij de eindgebruiker. Dit verandert de manier waarop en waar gebruikers omgaan met inzicht monitoring en analyse.
     
    In 2021 moet elke beslissing datagedreven zijn en moeten alle medewerkers snel toegang hebben tot data. Doordat datavisualisatie en -communicatie eindgebruikers steeds meer te bieden hebben, verwacht Toutant dat organisaties de data die zij tot hun beschikking hebben nog beter weten te benutten en onverwachte inzichten kunnen blootleggen. 
     
    Auteur: Yann Toutant
     
    Bron: Toucan Toco

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