4 items tagged "Community"

  • BI Market Survey Indicates Need for Improved Data Discovery and Access

    Noetix Corp., a BI-software provider, revealed the results of a nationwide market survey -conducted by Unisphere Research- indicating that improvements to data discovery and access will accelerate the impact that BI can have on business success.

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  • Entering a new area of human machine relationships

    AR bril

    Our research partners at The Institute for the Future recently forecasted that we’re entering the next era of human machine partnership, and that between now and 2030 humans and machines will work in closer concert with each other, transforming our lives.

    We’ve worked with machines for centuries, but we’re about to enter an entirely new phase – characterized by even greater efficiency, unity and possibility than ever before. 

    Emerging technologies, such as Artificial Intelligence (AI), Augmented Real

    ity (AR), Virtual Reality (VR), and advances in Internet of Things (IoT) and cloud computing - made possible through exponential developments in software, analytics, and processing power - are augmenting and accelerating this direction. 

    This is evident in our connected cars, homes, business and banking transactions already; even transforming how farmers manage their crops and cattle. Given this dizzying pace of progress, let’s take a look at what’s coming down the pike next.

    Prediction 1: AI will do the ‘thinking tasks’ at speed 

    Over the next few years, AI will change the way we spend our time acting on data, not just curating it. Businesses will harness AI to do data-driven “thinking tasks” for them, significantly reducing the time they spend scoping, debating, scenario planning and testing every new innovation. It will mercifully release bottlenecks and liberate people to make more decisions and move faster, in the knowledge that great new ideas won’t get stuck in the mire. 

    Some theorists claim AI will replace jobs, but these new technologies may also create new ones, unleashing new opportunities for humans. For example, we’ll see a new type of IT professional focused on AI training and fine-tuning. These practitioners will be responsible for setting the parameters for what should and shouldn’t be classified good business outcomes, determining the rules for engagement, framing what constitutes ‘reward’ and so on. Once this is in place, the technology will be able to recommend positive commercial opportunities at lightning speed.

    Prediction 2: Embedding the IQ of Things 

    Starting in 2018, we’ll take gargantuan strides in embedding near-instant intelligence in IoT-enhanced cities, organizations, homes, and vehicles. With the cost of processing power decreasing and a connected node approaching $0, soon we’ll have 100 billion connected devices, and after that a trillion. The magnitude of all that data combined, processing power with the power of AI will help machines better orchestrate our physical and human resources. We’ll evolve into ‘digital conductors’ of the technology and environments surrounding us. Technology will function as an extension of ourselves. Every object will become smart and enable us to live smarter lives. 

    We’re seeing this in our cars - the “ultimate mobile device” - which are being fitted out with ultrasonic sensors, technology that makes use of light beams to measure distance between vehicles and gesture recognition. In time, these innovations will make autonomous driving an everyday reality. Well before, we’ll get used to cars routinely booking themselves in for a service, informing the garage what needs to be done and scheduling their own software updates.

    Prediction 3: We’ll don AR headsets

    It also won’t be long until the lines between ‘real’ reality and augmented reality begin to blur. AR’s commercial viability is already evident. For instance, teams of construction workers, architects and engineers are using AR headsets to visualize new builds, coordinate efforts based on a single view of a development and train on-the-job laborers when a technician can’t be on site that day. 

    Of course, VR has strong prospects too. It will undoubtedly transform the entertainment and gaming space in the near term, thanks to the immersive experiences it affords, but smart bets are on AR becoming the de facto way of maximizing human efficiency and leveraging the ‘tribal knowledge’ of an evolving workforce. 

    Prediction 4: A deeper relationship with customers

    Dell Technologies’ Digital Transformation Index shows that 45 percent of leaders in mid to large organizations believe they could be obsolete within 5 years and 78% see start-ups as a threat to their business. It’s never been more important to put the customer experience first.

    Over the next year, with predictive analytics, machine learning (ML) and AI at the forefront, companies will better understand and serve customers at, if not before the point of need. Customer service will pivot on perfecting the blend between man and machine. So, rather than offloading customer interactions to first generation chatbots and predetermined messages, humans and automated intelligent virtual agents will work together, as one team.

    Prediction 5: Bias check will become the next spell check

    Over the next decade, emerging technologies such as VR, AI, will help people find and act on information without interference from emotions or external prejudice, while empowering them to exercise human judgment where appropriate.

    In the short-term, we’ll see AI applied to hiring and promotion procedures to screen for conscious and unconscious bias. Meanwhile VR will increasingly be used as an interview tool to ensure opportunities are awarded on merit alone, e.g. by masking a prospective employee’s true identity with an avatar. 

    By using emerging technologies to these ends, ‘bias check’ could one day become a routine sanitizer, like ‘spell check’- but with society-wide benefits.

    Prediction 6: Media & Entertainment will break new ground with esports

    In 2018, we’ll see increasingly vast numbers of players sitting behind screens or wearing VR headsets to battle it out in a high-definition computer-generated universe. As hundreds of millions of players and viewers tune-in, esports will go mainstream.

    The esports phenomenon points to a wider trend. Namely that even quintessentially ‘human’ activities like sport have been digitalized. Technology has widened ‘sport’ to all types. You don’t need to have a certain physique or build. If you have quick haptic responses and motor skills, you can play and claim victory.

    Additionally traditional sports, like cycling, have upped their game by harvesting data to identify incremental but game-changing gains. In the future every business will be a technology business, and our leisure time will become a connected experience.

    Prediction 7: We’ll journey toward the “mega-cloud” 

    Cloud is not a destination. It’s an IT model where orchestration, automation and intelligence are embedded deeply into IT Infrastructure. In 2018, businesses are overwhelmingly moving toward a multi-cloud approach, taking advantage of the value of all models from public to private, hosted, managed and SaaS. However, as more applications and workloads move into various clouds, the proliferation of cloud siloes will become an inevitability, thus inhibiting the organization’s ability to fully exploit data analytics and AI initiatives. This may also result in applications and data landing in the wrong cloud leading to poor outcomes. 

    As a next step, we’ll see the emergence of the “mega cloud”, which will weave together multiple private and public clouds to behave as a coherent, holistic system. The mega cloud will offer a federated, intelligent view of an entire IT environment.

    To make the mega cloud possible, we will need to create multi-cloud innovations in networking (to move data between clouds), storage (to place data in the right cloud), compute (to utilize the best processing and acceleration for the workloads), orchestration (to link networking, storage and compute together across clouds) and, as a new opportunity, customers will have to incorporate AI and ML to bring automation and insight to a new level from this next generation IT environment.

    Prediction 8: The year to sweat the small stuff 

    In this increasingly interconnected world, our reliance on third parties has never been greater. Organizations aren’t simple atomic instances; rather, they are highly interconnected systems that exist as part of something even bigger. The ripples of chaos spread farther and faster now that technology connects us in astonishing ways. Consider that one of the most substantial data breaches in history occurred because attackers used credentials to log into a third-party HVAC system.

    Due to our increasingly interwoven relationship with machines, small subtle failures can lead to mega failures. Hence, next year will be a year of action for multinational corporations, further inspired by the onslaught of new regulations such as GDPR. Prioritizing the implementation of cybersecurity tools and technologies to effectively protect data and prevent threats will be a growing imperative.

    Author: John Roese CTO Dell

  • The rise of Online Communities as the centre of market research

    The rise of Online Communities as the centre of market research

    Once believed to be a minor player, online communities have become a central pillar of an effective research strategy now that consumers, governments, and companies rely on virtual interactions.

    Online Research Communities have been growing in importance as a central pillar of an effective research strategy for many years due to the benefits they unlock: centralized research management, ongoing engagement with important constituencies, flexibility of methodology deployment, and ROI to name just a few. However, prior to 2020, they were not necessarily strategically mission-critical.

    Like so much in our world, the impact of Covid-19 has changed that.

    As the crisis unfolded in Q1/Q2, we saw several dramatic changes that impacted research organizations rapidly:

    1. Communication became almost entirely digitally centric, with face-to-face interactions curtailed virtually to the point of complete cessation for large portions of the population.
    2. Consumer behaviors, values, and planning began to shift in response to new realities. Maslow’s Hierarchy was validated once again as many people were focused on safety and security as primary motivators in a way unseen outside of wartime.
    3. Brands, governments, NGOs, and all companies who serve them were under immense pressure to urgently engage and understand these changes in both immediate and long-term contexts.
    4. Budget pressures increased for many buyers of research, with some under extreme duress, while their information needs were only increasing.
    5. Social and emotional impacts for many people were extreme, resulting in a newfound willingness, even need, to connect with others including researchers.

    Those are just the most obvious trends, but they clearly pointed to the Online Community as a potential solution, and we saw that reflected in the business performance of the category. Recollective and virtually every company that offers solutions in the Community/Digital Qualitative space saw a massive and incredibly rapid shift to their platforms in response to new market dynamics. This shift has also spurred a new surge of innovation as supplier companies rise to the occasion to meet the evolving needs of users.

    Online Communities are here to stay

    For those of us that have been advocates of communities and virtual qualitative for many years, this shift made perfect sense, as previously outlined herein. However, the question before us now is whether this was a short-term reaction or a long-term strategic shift? Certainly, it started as the former, but I believe it is now the latter. Covid-19 has been the impetus for a “tipping point”, and there is no going back now. The key stakeholder groups have adapted to what truly is the “new normal” in the research world:

    • Buyers of research have been convinced that they can successfully duplicate the information needs of qualitative research in an online environment while saving the expense and liability issues associated with face-to-face research. Unless the research requires some level of sensory input (touch, taste, smell) or has an experiential component (car clinics, shop alongs, etc..) virtual qual is here to stay and will be the new majority use method.
    • Consumers are now comfortable engaging via video for almost all aspects of information sharing and allowing others into their lives via video. The ubiquity of cameras in a myriad of devices combined with continual enhancements to internet bandwidth makes the barrier to usage minimal in most of the developed world, and with the scaling of internet satellite systems, soon the whole world.
    • Users of research now know they can get information needs met quickly via digital channels and can cost-effectively build long-term engagement channels with constituent groups relatively easily. They are seeing the ROI of insights, especially proprietary communities and panels, and will continue to support them.

    With all these factors in mind, I think it is clear now that we will continue to see the large-scale adoption of online communities as one of the central pillars of research operations, and the development of further innovations to increase cost and speed efficiencies while empowering greater quality and impact of insights. I wish it hadn’t taken a global pandemic and all the negative aspects of this situation for so many to get here, but Necessity is the Mother of Invention and I am grateful companies like Recollective and their peers were here to help make the transition as easy as possible. The world has changed, but Online Research Communities and all the great benefits they provide are here to stay.

    Author: Leonard Murphy

    Source: Greenbook

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