2 items tagged "data security"

  • Follow These Simple Rules to Start a Business Intelligence & Analytic Based Startup

    dAre you one of those entrepreneurs who are thinking to start a new business? Well, I am pretty sure you want it to be successful. In this fast-paced business world, it is necessary for you to have the insight and data needed in order to take the right decision at the right time. And to help you take the optimal decision, Business Intelligence (BI) is the key. It helps business professionals to drive their enterprises’ success, combining technology, analytics and knowledge. Some people think that BI is only needed for large companies. Wrong! As technology has rapidly developed BI tools are not only powerful and lightweight but also easier to access. If you want your business to survive in this competitive world, your business should be BI and analytic based. And, if you are confused how to start a business intelligence and analytic based business, follow these simple rules:


    While you are running a business, you must make sure that all the necessary business intelligence tools are available. These tools are designed to fulfill various needs of the customers, and can be fully operated and adjusted by them. Using this self service BI tools, you can analyze thousands of data sources on your own. However, you must choose the right tool in order to address problems of many departments. For instance, CSV files or SQLdatabase can be used for sales departments, whereas for marketing, Facebook and other social media platforms can act as useful tools. Or you can get some packaged software offered by some BI software providers. However, before applying those on your business do cross check them to make sure those will be suitable for your business.


    One of the most crucial tasks to consolidate your position in the customers’ mind is to know them first. Do thorough market research and find out what your customers actually need. To acquire and maintain the ground of loyal customers you need to forecast their needs. With the help of business intelligence, you can gather data on your customers’ behavior and structure them in an evident form for easy and quick analyzing. And once you know your customers, it will be easier for you to make the right decision.



    You can’t run a successful business if you give up analysis of your data. You don’t need to hire an IT firm and wait for a long time until they analyze your data. Using self-service BI tools you can analyze your data online and get the reports immediately, saving it in a neat and clear format on your personal drive. It will allow you to analyze data in real-time, providing your company a competitive advantage.


    To run your business successfully, you need to take care of those people you are doing your business with. Yes, I am talking about your clients or business partners. In this fast growing business world, sometimes they need to pull some information or data that needs to be available to them. For that, you must cooperate with your clients. The more you cooperate with them, the easier it will be to access their vital information, which is necessary to run a business.


    No business can run successfully if the data is not secured. To protect your data, you must move your business data to a secure data storage facility. Some BI tools offer secured data warehousing solutions. Cloud storage solutions are becoming popular because of the security reasons. However, you must be careful that the cloud service provider ensures strict data security and conducts regular security audits.


    So, you are starting a business today. Where will it stand after ten years? If you don’t pay heed then you are putting your business at risk. You must think about your future growth. Well, you don’t have any crystal ball to tell you about the future, so you need to assume it by yourself. For that, you need to be prudent. You need to analyze your past and present performance and growth of your business, to find the key to the future growth.

    Doing business is not difficult if you can use the right tools. using proper use of the BI tools, you can run your business smoothly. You have lots of information coming to your company every day. Don’t just store them; use them properly to make the right decision about your business.


    Bron: thetechnews.com

  • Keeping your data safe in an era of cloud computing

    Keeping your data safe in an era of cloud computing

    These cloud security practices for 2020 are absolutely essential to keep your data safe and secure in this new decade. 

    In recent years, cloud computing has gained increasing popularity and proved its effectiveness. There is no doubt that cloud services are changing the business environment. Small companies value the ability to store documents in the cloud and conveniently manage them. Large business players appreciate the opportunity to save money on the acquisition and maintenance of their own data storage infrastructure. The movement towards cloud technologies is perceived as an undoubtedly positive trend that facilitates all aspects of human interaction with information systems.

    Despite the obvious benefits of cloud technologies, there is a set of problematic issues that pose a significant threat to cloud users, such as:

    • The degree of trust to the cloud service provider;
    • Ensuring confidentiality, integrity, relevance, and incontrovertibility of information at all levels;
    • Loss of data control and data leaks;
    • Protection against unauthorized access;
    • Malicious insiders;
    • Saving personal data of users transmitted and processed in the cloud.

    Although cloud computing today is no longer a new technology, issues of ensuring data security represents a relevant point for users worldwide. Security concerns remain to be the main obstacle to the widespread adoption of cloud technologies. What are the main threats to cloud security today? How will they affect the industry? What measures are essential to keep your sensitive data confidential? Read on to figure it out!

    Risks associated with cloud computing

    As you can guess, cloud computing servers have become a very attractive target for hackers. A virtual threat is associated with the possibility of remote penetration due to the vulnerable infrastructure. Cybercriminal groups often steal users’ data for the purposes of blackmailing and committing various frauds. As a rule, cybercriminals focus on small business networks because they are easier to breach. At the same time, the cases of data leakages among large corporation still take place. Fraudsters often go after larger companies because of the allure of larger payouts.

    In November 2018, Marriott International announced that cyber thieves stole data on 500 million customers. The attackers’ targets were contact info, passport number, Starwood Preferred Guest numbers, travel information, credit card numbers and expiration dates of more than 100 million customers. Moreover, police officials have noted that the 'human factor' was directly related to the problem. Employees did not follow all security rules, which made the system vulnerable to hacker attacks.

    Security threats

    When a cloud service vendor supplies your business and stores your corporate data, you place your business in the partner’s hands. According to Risk Based Security research published in the 2019 MidYear QuickView Data Breach Report, during the first six months of 2019, there were more than 3,800 publicly disclosed breaches exposing 4.1 billion compromised records.

    In case you entrust your data to the cloud provider, you should be confident about the reliability of the cloud server. Thus, it is essential to be aware of the existing risk to prevent disclosure of your sensitive information.

    The cloud computing system can be exposed to several types of security threats, which can be divided into the following groups:

    • Threats to the integrity;
    • Threats to confidentiality;
    • Accessibility risks;
    • Authorization risks;
    • Browser vulnerabilities.

    Data security

    Nobody wants their personal information to be disclosed to the broad audience. However, according to Forbes research, unsecured Facebook databases leakages affected more than 419 million users.The principles of virtual technology pose potential threats to the information security of cloud computing associated with the use of shared data warehouses. When the data is transmitted from one VM to another, there is a risk of disclosure from a third party.

    Threats related to the functioning of virtual machines

    Virtual machines are dynamic. They are cloned and can move between physical servers. This variability affects the development of the integrity of the security system. However, vulnerabilities of the OS or applications in a virtual environment spread unchecked and often manifest after an arbitrary period of time (for example, when restoring from a backup). In a cloud computing environment, it is important to securely record the security status of the system, regardless of its location.

    Vulnerability of virtual environment

    Another major risk you may face is vulnerability within the virtual environment. Cloud computing servers and on-premises servers use the same OS and applications. For cloud systems, the risk of remote hacking or malware infection is high. An intrusion detection and prevention systems are installed to detect malicious activity at the virtual machine level, regardless of their location in the cloud.

    Blurring of network perimeter

    When you sign in your cloud, the network perimeter is blurred or disappears. This leads to the fact that the protection of the less secure part of the network determines the overall level of security. To distinguish between segments with different levels of trust in the cloud, virtual machines must be provided with protection by moving the network perimeter to the virtual machine itself. A corporate firewall is the main component for implementing IT security policies and delimiting network segments that will protect your business from undesired disclosure.

    Attacks on hypervisor

    The hypervisor is one of the key elements of a virtual system. Its main function lies in the sharing of resources across virtual machines. An attack on a hypervisor can help one virtual machine (usually installed on the fraudsters’ side) to gain access to the memory and resources of another. To secure your data, it is recommended to use specialized products for virtual environments, integrate host servers with the Active Directory service, use high password complexity and expiration policies, standardize procedures for accessing host server management tools, and use the built-in virtualization host firewall. It is also possible to disable frequently unused services such as web access to the virtualization server.

    Solutions to decrease cloud computing risks


    As you already know, most of the problems related to cloud technologies can be solved with the help of cryptographic information protection. Encryption is one of the most effective ways to protect data. The provider must encrypt the client’s information stored in the data center and also permanently delete it after it is removed from the server. Encryption makes users’ data useless for any person who does not have the keys to decrypt it. The owner of the encryption keys maintains data security and decides to whom, and to what degree their access should be provided.

    Encrypted data is available after authentication only. This data cannot be read or changed, even in cases of access through untrusted nodes. Such technologies are well known, and algorithms and reliable protocols AES, TLS, IPsec have long been used by providers.


    Authentication is an approach to ensure data security. In simple terms, it can be defined as a reliable password protection method. Certification and tokens can also be used to gain a higher level of reliability. For instance, such protocols as LDAP (Lightweight Directory Access Protocol) and SAML (Security Assertion Markup Language) can ensure your sensitive data is stored securely on the cloud server.


    In these times, data security is more important than ever. Be sure to enact key cloud security measures as we head into 2020.

    Author: Ryan Kh

    Source: Smart Data Collective

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