business intelligence data visualization

The Advantages of (interactive) Data Visualization

Humans are visual creatures. A visual is processed 60,000 times faster than any form of text, and studies show that 65% of the population is composed of visual learners. Moreover, 90% of the information transferred to the brain is visual.

Marrying digestible text with striking visuals provides the greatest results regarding the effective presentation of data, which in turn makes it easy for audiences to understand and retain data. This very notion is the core of visualization.

In recent times, data visualization specialists have married information to high aesthetics, taking advantage of humans’ natural affinity for beauty. When we are choosing the right data visualization type, the most important element to consider is if you’re offering people the opportunity to see insights they haven’t seen or experienced before and wouldn’t otherwise be able to decipher in written text alone.

Creators of effective visuals understand our human predisposition for the visual, taking it a step further by adding interactive functionalities that capture the imagination while presenting critical insights in a way that is as inspiring as it is understandable. By scrolling, clicking, and moving the cursor over interesting data points, designers engage users on a deeper level and enable them to be a participant rather than a viewer alone, adding more meaning to the data discovery learning process as a result.

Studies suggest that those who follow directions with illustrations perform 323% more efficiently than those who follow text-only directions. To demonstrate, here we place the spotlight on 24 of the best data visualization examples from around the globe. Whether static or interactive dashboards, these creative data visualization samples will serve as an inspiration for any data enthusiast. 

The Benefits Of Data Visualization

Before we delve any deeper, we’re going to look at the primary benefits of taking an active:

  • Quicker action: As mentioned, the human brain processes visual information faster than text-based one, which means that your stakeholders – internally – or your prospects – externally – will be able to digest fresh insights and take swift, positive action on them.
  • Finding connections: By displaying data in an inspiring visual format, it will be far easier to spot correlations and find connections between your operations and your overall commercial performance. As a result, you can develop a management report that will enable you to gain the insights you need to make changes that have a positive impact on the business.
  • Emerging trends: By curating your data dashboards and presenting them visually, you stand a greater chance of spotting the kind of market trends that you can use to evolve your efforts while boosting profitability and gaining an edge over your competitors.
  • Fresh discussions: One of the most beneficial elements of using visuals is the fact that it allows you to tell a story with your insights and, as a result, drill down deeper into specific segments of data. By utilizing your own dashboard storytelling efforts, you will be able to spot fresh insights and spark new discussions based on the growth, development, and direction of your business. Moreover, with the use of inspirational, informational graphics, you’ll engage your target audience on a deeper level, encouraging the kind of online discussions that will boost brand awareness, expand your reach, and help you position yourself as a thought leader in your field.

Data Visualization Today: Why It Matters

Good visualizations are particularly important in business, where large volumes of data must be analyzed swiftly or presented in a clear and actionable format. The rows of numbers alone won’t create a story compelling enough to catch the audience’s attention. The goal is always to make the data behind your arguments look attractive enough to persuade decision-makers or enlighten your team members. With easy-to-use interactive data visualization software more and more companies can create eye-catching visualizations on their own. Interactive interfaces make it possible even for non-technical users to create actionable charts.

The type of visualization you select is guided by the kind of information you are seeking to convey. A fixed image is ideal when alternate views are neither needed nor desired, and when publishing to a static medium, such as print. Dynamic, interactive visualizations are better for empowering people to explore the data for themselves. Both have their advantages. When creating one, the purpose should always be to generate a certain level of excitement and engagement with the audience, for it to be the best visualization.

Interactive Data Visualization: What’s In It For Me?

Combine Time and Motion to Aid Audience Understanding

A layer of interactivity enables your audience to connect directly with your data and offers a second axis to track information changing over time. Hans Rosling, a famous data scientist, and visualization Ted Talker is a huge proponent of showing the time as a graphic movement. Check out this video – The Joy of Stats – a perfect example of how combining time with your visualization enables the viewer to see trends.

Drilling Down to Extract Meaning From Numbers

A trend we are seeing in all content marketing, not just visualization, is personal attention. Content is no longer a one-size-fits-all solution from customized white papers to interactive ebooks. Interactive visualization enables you to reach your audience on different levels by offering an ability to drill down into the data. Newcomers to the topic can still spot trends and learn the basics, while experts in the field can drill down deeper into the data for more insight.

Engage, Engage, Engage

Content marketing is competitive. There is a lot of noise to push through before you can be heard. The best interactive data visualization is a ticket into the spotlight. Let’s take, for example, USA Today’s interactive story “Behind The Bloodshed.” Mass killings dominate the American media. How can you compete with major prime channels as a newspaper? The USA upped the ante with this piece, particularly the interactive data visualization that enables the viewer to drill down on the mass killing timeline for details. The piece is informative, powerful, and emotional.

Our selection of the best visualization examples above demonstrates creative, innovative leaps that illustrate the changing way we see and interpret data.

Everything is becoming personalized. People want to see how they fit into the big picture, and where they stand on the shifting terrain. A real-time visualization example or some of the best interactive visualizations answer that need in two ways: giving the viewers control over what they see, and letting them narrow the data down to their personal situation, whether it is age, location, income, or other factors.

This is the beginning of a new phase of data personalization. In place of abstract headlines and generic pronouncements, readers will be able to project themselves into the dataset. With the right tools, you can prepare the best interactive data visualizations for your business on your own, within a few clicks, and with no advanced IT skills needed.

Author: Bernardita Calzon

Source: Datapine