machine learning opportunities

Machine learning: definition and opportunities

What is machine learning?

Machine learning is an application of artificial intelligence (AI) that gives computers the ability to continually learn from data, identify patterns, make decisions and improve from experience in an autonomous fashion over time without being explicitly programmed.

How big will it be?

According to the International Data Corporation (IDC), spending on AI and machine learning will grow from $US37.5 billion in 2019 to $US97.9 billion by 2023.

What’s the opportunity?

Machine learning is having a big impact on the healthcare industry by using data from wearables and sensors to assess a patient’s health in real-time. Unexpected and unpredictable patterns can be identified from masses of independent variables leading to improved diagnosis, treatment and prevention.

Machine learning is also being used in the financial services industry as a way of preventing fraud. Systems can analyze millions of bits of data relating to online buyer and seller behavior, which by themselves wouldn’t be conclusive, but together can form a strong indication of fraud.

Oil and gas is another industry starting to benefit from machine learning technology. For example, miles of pipeline footage shot by drones can be analyzed pixel by pixel, identifying potential structural weaknesses that humans would not be able to see.


As more and more industries rely on huge volumes of data, and with computational processing becoming cheaper and more powerful, machine learning will lead to rapid and significant improvements to business processes and transform the way companies make decisions . Models can be quickly and automatically produced that can analyze bigger, more complex data sets, uncover previously unknown patterns and identify key insights, opportunities and risks.

Source: B2B International