Oracle estimates that around 40 per cent of its applications software customers can be defined as mid-market. There are around 200,000 European companies in the category that we define as the mid-market, said Alfonso Di Ianni, senior vice president, Marketing and Alliances Channels, Oracle Corporation. These are highly technologically-literate organisations with many of the same software requirements as large companies but without large in-house IT teams or budgets. Bron: CRM-Foruma>