Gartner said that “the market share leaders SAP, IBM, Microsoft, Oracle, MicroStrategy, and SAS have amassed large customer bases over time with their enterprise-reporting-based platforms. With the exception of Microsoft, these vendors are no longer in the Leaders Quadrant, placement in which requires reaching a new breed of buyer with requirements that are fundamentally different than in the past. As a result, many have dropped into the Visionaries Quadrant... Oracle has dropped from the Magic Quadrant entirely, because it has been slow to respond to the shift in market dynamics and does not have a product offering with enough market traction that meets the modern platform criteria established this year.”
It’s a big change. The only remaining vendors in the upper right quadrant are Microsoft, Tableau and Qlik. The 2015 version of the BI Magic Quadrant had nine vendors in the leader quadrant.
Gartner explained their rationale for the changes to the BI Magic Quadrant as follows: “The evolution and sophistication of the self-service data preparation and data discovery capabilities in the market have shifted the focus of buyers in the BI and analytics market — toward easy-to-use tools that support a full range of analytic workflow capabilities and do not require significant involvement from IT to predefine data models up front as a prerequisite to analysis. This significant shift has accelerated dramatically in recent years and has finally reached a tipping point that requires a new perspective on the BI and analytics Magic Quadrant and underlying BI platform definition — to better align with the rapidly evolving buyer and seller dynamics in this complex market.”