What’s more, firms expect big data will deliver the goods. In fact about three in four leaders tell us that they expect big data analytics to help improve and optimize customer experiences. That is a huge expectation!
I think big data is going to be a big let down when it comes to customer engagement and experience optimization.
Here is why – big data is about turning more data into insight. In fact, our latest data and analytics survey tells me that big data plans are still overwhelming an IT department thing. As such they have fallen victim to supply side thinking – just furnish the data and the technology, “the business” will do the rest. Really?
Big data will not help you:
Ensure insights are tested for value against business outcomes.
Deliver insights at the point of decision in software.
Close the loop between actions, digital reactions and learning.
You will need to do these things to in order to move the needle on digital engagement. But big data will not get you there. That’s the paradox.
My colleague Ted Schadler and I are bouncing the idea and language of systems of insight off every business and technology leader we find.
Systems of insight are the business discipline and technology to harness insights and turn data into action.
Systems of insight deliver what big data cannot – effective action through insights driven software; after all that’s the only thing firms really care about.
This idea is strongly resonating with business executives who are sick to death of all the IT led, vendor inspired big data song and dance.
It is time we, as technology leaders, stop talking about big data and start talking about the insights-to-execution made possible by creating systems of insight that drive our digital businesses.
Join us in the revolution! Ted and I agree that this trend is only just starting and the impact will be huge. Insights master who get this are going to spank firms that cling to big data and the “data driven” mantra. Guarantee it.
Got an opinion? Keep the conversation going using #SystemsOfInsight or #InsightsToExecution hash tags to @practicingea and @TedSchadler. We are passing more information there everyday.
Auteur: Brian Hopkins
Intelligente Organisatie | Archief
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Regelmatig vacatures plaatsen ?
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LIteratuur
Hier komt de lijst met BI literatuur. -
Wilt u ook content aanleveren aan de BI-Kring?
Wij zijn een open gemeenschap en staan open voor partnerships met verschillende partijen. Kunt u relevante content leveren (persberichten, aankondigingen, publicaties, best practices etc) neem dan contact met ons op via info@bi-kring.nl -
Opleidingen
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Bibliotheek
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Partners
BI-kring staat midden in het Intelligence landschap. Wij kennen de opleidingen, dienstverleners, product leveranciers, goeroe’s, thema’s en mensen. Wij zijn een open gemeenschap en staan open voor partnerships met verschillende partijen. Kunt u relevante… -
Over ons
BI-kring staat voor Benelux Intelligence kring. BI-kring is een Kennisplatform. Doel van dit kennisplatform is bij te dragen aan de professionalisering van de vakgebieden Business-, Market- en Competitive Intelligence. BI-kring wil bijdragen aan de… -
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Top 10 trends BI
Kijk hier eens voor de mooie trends. Klik hier voor de publicatie Bron: BI landschap, 24 december 2014 -
NAVO-topman ziet nog jaren vol uitdagingen
De NAVO ziet zich geconfronteerd met uitdagingen die nog jaren zullen voortduren. Het zijn de grootste uitdagingen in meer dan 20 jaar. Dat zei vertrekkend NAVO-topman Anders Fogh Rasmussen maandag tijdens een afscheidstoespraak in Brussel. Zijn speech voor… -
Intelligente Organisatie
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Geef de BI-pen door
Enige tijd geleden twitterde ik niet zonder aanleiding: ‘Bedrijfsbeslissingen op basis van Informatie? Ondanks alle investeringen in BI en IT lijkt het wel of de emotie juist terrein wint’. In een retweet gaaf Daan van Beek aan ‘door informatie kan de… -
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